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Pokemon Sleep app: We want to turn sleep into entertainment

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By Tania Snuggs, news reporter

A "Pokemon Sleep" app is being developed which will "turn sleep into entertainment", says Pokemon Company chief executive Tsunekazu Ishihara.

At a press conference in Tokyo he said a release date for the mobile app, that tracks players' sleep and uses the data for gameplay, was set for next year.

It will use data points, like how long the user slept and when they woke up, to change gameplay – although the Pokemon Company did not elaborate on how that would change.

Image: The Pokemon Company chief executive Tsunekazu Ishihara wants to 'turn sleep into entertainment'

The app could help establish Pokemon's appeal beyond core gamers and tap into a growing market for health-tracking services.

At the same event, Nintendo said it was looking into creating a sleep-tracking successor to its Pokemon Go Plus device, which allows users to "catch" Pokemon without taking out their smartphones.

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Were pleased to announce the development of Pokémon Sleep, a new app from @Pokemon_cojp that tracks a users time sleeping and brings a gameplay experience unlike any other!

Several Snorlax were consulted on this, in case you were wondering. #PokemonSleep is coming in 2020. pic.twitter.com/nJ7mJY09Dl

— Pokémon (@Pokemon) May 29, 2019

In 2016, the Pokemon Go craze saw players leave their living rooms and head to the streets to hunt for Pokemon.

In 2016, the Pokemon Go craze saw players leave their living rooms and head to the streets to hunt for Pokemon
Image: The Pokemon Go craze saw players leave their living rooms to hunt for Pokemon

The Pokemon Company was set up with investment from gaming companies Nintendo, Game Freak and Creatures and spans products including videos games, movies and soft toys.

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