6 Top Corporate Video Presentation Tips (Using AI)

A new task has just been added to your dashboard. It’s your absolute favorite (insert sarcastic voice) – Create a video presentation.

They’re time-consuming, require a bunch of creativity, and let’s not forget about those dreaded retakes. If only there were a superhero that could take your idea, make it look super cool, and spurt out a world-class video presentation that’s clear, concise, and engaging.

Everyone wants to save time in the corporate landscape (time is money, after all), so these video presentation tips were curated to ensure that your video presentations meet optimum quality and engagement with minimal effort.

  1. Use Life-like Avatars for Personalized Presentations 

Facial expressions and in-person interactions have been known to make a long-lasting impact on a person. Medical News Today conducted a study that found that social interaction also protects memory. Similarly, an audience that watches a video presentation that includes a life-like avatar or in-person speaker will be more likely to remember the content in the video than if the content was textual.

From a corporate perspective, incorporating a presenter into the video presentation may boost morale and portray solidarity. The audience is more likely to reflect on the presentation if a colleague has taken the time to talk throughout rather than relying on a textual PowerPoint.

Instead of trying to remember a written script and doing dozens of retakes in order to get the perfect shot for each segment of the video, you may want to consider Synthesia’s avatars.

Synthesia created an alternative to a traditional video presentation by creating a custom avatar. Users can either choose from 140+ stock avatars or create a custom avatar of themselves as an add-on feature. In this way, you can produce an avatar that sounds and looks similar to yourself. This, in turn, means that you won’t have to record every segment of a video.

Once your avatar is created, you can plug in a script for it to narrate. This means that there will be no awkward pauses, restarts, or stutters. 

The personalization element of a video is still activated in an arguably more seamless manner.

This is why you should consider using life-like avatars:

  • They can be more informative as you can add a lot more information using speech rather than text.
  • The video feels more personal.
  • The video looks more realistic and is more immersive, resulting in a higher engagement rate.
  1. Use Multiple Languages for Global Reach

Around 13-17% of the world speaks English. That means that there are still around 80% of people who are bilingual, multilingual, or speak another language.

Additionally, around 43% of the global population is bilingual. If your video presentations are in multiple languages, a single person may prefer to watch the video in their chosen languages, and they’ll engage better.

If you’re aiming to take your presentation globally and want to reach as many people as possible, then investing in a multilingual video is your go-to. 

There’s one element of video production that some creators forget to implement, and that’s localization and multilingual options. Synthesia’s generative AI presenter can narrate in 120+ languages. You’ll just need to enter your text in your specific target language. This makes video presentations available to various audiences, languages, and cultures worldwide. Target audiences are therefore increased, as well as overall brand exposure.

  1. Take Advantage of Gestures

Communication is not only written and spoken but also indicated through gestures. Sometimes the meaning can get lost in translation during video presentations, and a simple gesture can help to convey the intended message. Body language also plays a role in the way in which a message is delivered. Think about how a simple wave is used to indicate “hello” or “goodbye” universally.

A study was conducted by Dr. Mehrabian in the 1960s, which found that 70-93% of all communication is nonverbal. When you’re creating your video presentation, it’s worth bearing this in mind, especially if your video has heavy text content.

Consider adding short clips with life-like human presenters that use gestures and natural human expressions and movements to make the video more relatable and clear. It will also make the presentation seem less (ironically) robotic and will make the audience feel like they’ve been taken into consideration when the presentation was compiled.

  1. Enhance Your Video with an AI Editor

Did you know that the average human attention span is 8.25 seconds? It can also range from a minimum of 2 seconds to just over 20 minutes. An article published by The Tree Top found that the average human attention span decreased by 25% throughout the years 2000 – 2015.

To put this into perspective, humans have attention spans that are even shorter than a goldfish’s, which sits at 9 seconds. In other words, your video needs to spark a reaction from the first second.

First drafts aren’t always perfect, so the help of an editor is paramount to bringing out your best work. Video editors can be used to generate subtitles, apply voice effects, create videos at scale, convert text directly into video, and may come with a library of resources that could uplift your presentation.

  1. Use Pre-designed Templates to Create Video Presentations 


Another tip for maintaining engagement is by using graphics and transitions. An article by Huffington Post confirmed that video improves engagement and results. The article also explained that we should use video as our brains prefer video, and we retain visual content better than textual content.

Some of us aren’t trained graphic designers that can spend hours on graphic and visual design to create engaging templates for presentations. Luckily your creative brain can step aside and only focus on the technical aspects of your presentation while Synthesia takes over.

Synthesia has 200 built-in, customizable templates that are catered to a variety of niches and presentation types. Depending on the presentation intentions, there’s a template for each occasion that is instantly available. Simply add your most valuable takeaways, and your presentation will be complete (and arguably in better shape than when you started). 

  1. Use Creative Video Presentation Ideas 

Another tip to be cognizant of when creating your video is to remember how your video appears to others. A good video makes use of a variety of presentation ideas to keep the viewer intrigued.

You can liven up your video by starting a new trend. Nobody likes to see the same transitions and layout in a presentation. So switch it up with a cool avatar, relatable jargon, and quotes to get your audience interested and excited.

Who said you can’t browse TikTok to find cool trends to incorporate into your presentation?

You’ll win over the hearts and intrigue of the boardroom in no time. Always remember that just because it’s corporate, it doesn’t mean your presentation has to be jaded.

Your video should also make use of bright colors to grab your audience’s attention. The first slide always makes an impact, so make it a goodie. Don’t roll with the black-and-white workplace mantra, be the person who splashes purple paint splotches across the yellow text to get your colleagues excited about the meeting.

Remember, boardroom presentations don’t have to be boring (excuse the pun).

Time to make your own video presentation

Video presentations offer endless opportunities for growth, innovation, interaction, and enhancement. It often takes a mediocre textual presentation to a stellar, engaging video in a few short steps.

Synthesia designed its video production tools and templates with the user in mind and offers a fully integrated video editing platform that completely revitalizes traditional video presentations.

By making use of life-like avatars, using multiple languages during the creation of a video, enhancing your video with a video editor, using pre-designed video templates, and adopting a creative approach to video creation, you’ll take your presentation video from simple to sophisticated.

Ready to jump straight into creating your first video? It’s time to open the video presentation maker.

FAQs

How Can I Make a Good Video Presentation?

A good video or sales presentation is achieved if the audience engaged with the content well and understood the provided information. Pearson mentioned in a blog post that a presentation video should consist of a bold opening statement, should use music, poses questions to the audience, repeats the most important facts throughout the video clips, tells a clear story, uses a visual metaphor to explain concepts, and embraces humor (even presentation videos in a corporate setting).

Whether you’re creating an educational presentation, creating virtual presentations, or doing a live presentation (or video conferencing), it’s important to ensure that you.

  • Hit all your talking points.
  • Use high-quality graphics.
  • Have a high audio quality.
  • Use clear audio narration.

What Makes a Great Video Presentation?

Video presentations should be around thirty to sixty seconds, with a meaningful note reiterated toward the end at the conclusion of your video. If you’re presenting live, the aforementioned qualities still apply.

A great video presentation establishes an emotional connection, connects with the audience on a personal level, makes use of real-life examples, and is easy for the audience to understand. Try to avoid using text, concepts, or examples that are heavily influenced by the jargon used within the industry unless your audience is well-briefed on the topic or the concept is common knowledge. You want to promote inclusivity throughout the presentation.

What is the 10-Second Rule in Presentation?

The 10-second rule in presentation refers to a rule that emphasizes that each slide with text on it should be able to be read by the audience within 10 seconds and be fully comprehensible.

 

Jessica Bayley

Jessica Bayley is an international author and journalist based in South Africa. She writes on international affairs, travel and is also the author of "The Ladies of Belgium"