Harrow (Parliament Politics Magazine) – Harrow has been named among the new locations set to open an Asda Express store this autumn as part of the supermarket’s nationwide expansion plan.
Beginning with a location in Castleford, the company announced that it will relaunch its Express convenience store opening program in early October. In the weeks that follow, 20 more stores will open, including the new location at Headstone Drive in Harrow.
The following locations are also on the list: Manchester, Liverpool, Horncastle, Wigan, Heath Hayes, Cadishead, Bradford, Tower Bridge, Greenwich, Limehouse, Harringay, Stoke, Finsbury Park, Deptford, Botley, Whetstone, Ferndown, Tottenham Hale, Crystal Palace, Deepcut.
For daily necessities, Asda Express stores usually carry up to 3,000 branded and own-label items.
These include groceries for dinner, lunch on the run, and necessities like milk and bread.
The company said sales at Asda Express sites are already outperforming the wider convenience market, with like-for-like sales growth of 8.6% in the second quarter of 2025.
David Lepley, Chief Supply Chain Officer, said:
“We’re thrilled to kick off the next phase of our Express rollout and bring our heritage in delivering outstanding value to more locations across the UK.
In just three years, we’ve grown from zero convenience stores to establishing a major presence in the channel, with almost 500 stores by the end of the year. This continued investment reflects the confidence we have in our convenience strategy and our focus on bringing Asda’s low prices to more local communities.”
While concentrating on converting 469 locations it had purchased from the Co-op and EG Group, Asda put a halt to independent openings and launched its first Express store in 2022.
How will Harrow pricing compare to nearby convenience stores?
Harrow’s upcoming Asda Express store is expected to offer prices competitive with other nearby convenience stores but generally aligned with the standard convenience store pricing model, which tends to be slightly higher than larger supermarkets.
Convenience stores like Asda Express typically have prices up to around 8-10% higher on average compared to larger supermarkets due to higher operating costs in urban locations.
Prices for essentials such as milk, bread, and branded products are usually modestly higher at convenience stores like Tesco Express or Sainsbury’s Local compared to their larger branches. Asda Express promotes itself as offering lower prices than many competitors in the convenience retail sector, targeting affordability for quick, local “top-up” shopping.