Gigi and Bella Hadid Prove That Red Is the Hair Shade of the Season

The creative burst of fashion month is often accompanied by instantly adoptable—and overall aesthetic-shifting—beauty moments born of the runway. And this season, one of the most eye-catching changes came in a set: The Hadid sisters both switched their natural mane hues for individual variations of scintillating red. First came Gigi Hadid, who marked her new-mom return to the runways with a bright ginger hue, courtesy of Papos Papandrianos, that stole the show at Versace. And today, hairstylist Jenna Perry won Instagram with a capture of Bella Hadid, whose medium-length brunette featured a burnished burgundy finish—just in time for Givenchy. “We pulled an image of Stephanie Seymour from the ’90s as a reference,” says Perry. “Stephanie had soft warm highlights to frame her face and everything else stayed dark. We glossed her hair to a rich brunette and then I balayaged a few highlights around Bella’s face to emulate the warmth of Stephanie’s color.”

For March cover star Gigi, whose naturally bronde mane grew leagues during a pregnancy spent quarantining in the country, a lively wash of red (inspired by The Queen’s Gambit) served as a bold announcement that she was back in the fashion game, and perhaps more aspirational than ever. Bella’s Seymour-inspired shift in hue, while more subdued, offered her complexion a shade at once warming, moody, and romantic, a bit of edge ideal for welcoming a new season. The lesson? As we begin our journey into spring and sunnier days, whatever red resonates with you is welcome.