The Italian brand is running at a fast pace, with a +300% on 2021. The main markets are the United States and Asia. Offices arriving in the Lombard capital in March
From the debut with a capsule of sheepskin and leather jackets presented in January 2020 to today’s total look, the result of the addition of new categories season after season. The growth of the womenswear brand Halfboy proceeds rapidly, born in 2019 and today in the triple-digit race thanks to its international success. And after consolidating on foreign markets, the Italian brand is now ready to expand locally.
CEO And Co-Founder of Halfboy
Up to now we have been a 100% export brand, but now that important Italian buyers are also starting to get to know us, we are ready to focus on the domestic market», Giovanni Muracchini, CEO and co-founder of Halfboy told MFF together with the creative director Alessia Moraschini . «We are growing at a rapid pace of 300% year on year and in very few seasons we have gone from 10-12 to over 100 international customers. A result that satisfies us a lot, considering the complex context.
Among the first major retailers to bet on the brand, the online platform Net-a-porter stands out, with which the partnership has already begun for the second season, winter 2021. «Our goal is to continue to grow in our reference markets, therefore in the United States, where we are present in department stores such as Neiman Marcus, but also in Asia and above all in Korea, a very receptive country. We are also present in the Middle East at Harvey Nichols and Bloomingdales, in Australia and New Zealand», continued the entrepreneur.
«We manage customers directly in our showrooms in Milan and Paris and we have offices in China and Japan respectively to develop ourselves locally and an area manager for North America in New York. We operate through one partner only in the UK.” Focus also on Italy, where from March Halfboy will strengthen its presence with a new headquarters in a historic building in the heart of Milan that will house the offices and the showroom.
“We also intend to increase investments in digital and in our e-commerce, which for now only satisfies demand in Europe, to reach outside as well”, concluded Muracchini. In terms of products, last season saw the debut of denim, while the latest launch involved footwear with the first boots and a small, almost sartorial capsule. With the first main collection, which will be unveiled at the end of February, it will be the turn of the down jackets.
This article is originally published on mffashion.com