Dubai (Parliament Politics Magazine) – MultiBank Group and former UFC champion Khabib Nurmagomedov have formed a multi-billion-dollar joint venture to create the world’s first regulated tokenized sports ecosystem. The Dubai-based partnership will leverage blockchain technology, the $MBG token, and Nurmagomedov’s global sports brand to build 30 gyms worldwide, develop the Eagle FC brand, and launch a Web3 sports platform.
Groundbreaking Partnership in Sports and Finance
MultiBank Group, a global financial services firm managing over $29 billion in assets, has teamed with Khabib Nurmagomedov to pioneer a new venture blending professional sports, financial technology, and blockchain. Announced publicly in October 2025, the joint venture, named MultiBank Khabib LLC, is headquartered in Dubai and backed by MultiBank’s regulated digital ecosystem, powered by the $MBG cryptocurrency token.
Khabib Nurmagomedov, undefeated in his MMA career and widely respected, has expanded beyond combat sports. He stated through social media and interviews,
“This partnership with MultiBank Group is built on shared values of strength, respect, and discipline. Together we are building real global opportunities that go beyond sport, empowering athletes and fans through a regulated and innovative digital ecosystem.”
Tokenized Sports Ecosystem Details
The venture aims to establish the world’s first regulated ecosystem linking real-world sports assets with blockchain-powered financial products. This tokenized ecosystem will enable transparent, technology-driven engagement between finance and athletics, creating new opportunities for monetisation, fan interaction, and asset management in sports.
Planned components include:
- Opening 30 Khabib-branded gyms worldwide, promoted within the MultiBank ecosystem.
- Developing the Eagle FC mixed martial arts brand and the Gameplan Web3 sports platform.
- Using the $MBG token to power real-world asset technologies within the sports industry.
MultiBank’s founder and chairman, Naser Taher, explained, “From the UAE, we are shaping a new blueprint for the business of sport through the regulated tokenization of real-world sports assets. Together with Khabib Nurmagomedov, powered by our ecosystem token, $MBG, we are uniting finance and athletics into a single transparent, technology-driven ecosystem—one built on trust, innovation, and the strength of the MultiBank framework.” He highlighted alignment with the UAE’s ambition to become a global hub for digital asset innovation and sports.
Strategic Vision and Market Impact
This venture is a significant innovation at the intersection of sports, technology, and finance. It leverages blockchain’s transparency, security, and global reach to revolutionise sports asset management, fan engagement, and financing. It provides regulated pathways for tokenised participation in sports economics.
Khabib Nurmagomedov’s involvement adds international sporting credibility and a vast fan base reach, while MultiBank’s financial infrastructure provides regulatory compliance and scalable technology. The venture reflects broader trends in integrating digital assets with entertainment and sports sectors, offering novel investment and operational models.
Global Expansion and Beyond
Plans include a phased rollout of Khabib gyms leveraging MultiBank’s global presence, which spans more than 20 countries including Germany, Australia, and the UAE. The venture extends Khabib’s legacy beyond fighting into wellness and community engagement while creating economic opportunities for athletes and fans worldwide.
Khabib’s social media announcements and videos highlight his excitement for global expansion, promising significant development in fitness infrastructure and digital sports engagement. The partnership also supports his brand’s long-term growth, integrating the Gameplan platform for Web3 sports enthusiasts and broadening Eagle FC’s footprint.