Apple delays AI features in Europe due to EU regulations

Apple delays AI features in Europe due to EU regulations
credit: economictimes.indiatimes

London (Parliament News) – Apple delays launching three AI features in Europe due to EU competition regulations requiring interoperability with rival products. The features, including Phone Mirroring, will arrive in the US this fall but not in Europe until 2025.

Why is Apple delaying new AI features in Europe?

Apple will postpone launching three new artificial intelligence features in Europe because European Union competition regulations require the business to ensure that rival products and services can perform with its devices. The features will be projected in the fall in the US but will not come in Europe until 2025.

What AI features are delayed by Apple in Europe?

The company stated three features – Phone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence – will not be launched to EU users this year because of regulatory delays due to the EU’s Digital Markets Act (DMA).

How does the DMA affect Apple’s AI rollout in Europe?

Apple expressed the EU’s regulations would compel it to compromise its devices’ security, an argument it has pushed before and that EU officials have pushed back on. “Specifically, we are concerned that the interoperability requirements of the DMA could compel us to compromise the integrity of our products in ways that threaten user privacy and data security,” Apple stated.

Why are Apple’s AI features postponed in the EU?

In a comment to Bloomberg, the European Commission expressed Apple would be welcome in the EU provided it obeyed the laws there. Earlier this month, the group debuted Apple Intelligence at its annual developer forum, a suite of artificial intelligence features that combine ChatGPT and Siri to explore the web and generate images or text.

When the successive version of Apple’s mobile operating system is unleashed later this year, the assistive features will also be capable of looking through a phone’s emails, texts and photos to find detailed information based on a user’s prompts.

What AI advancements are Apple delaying for European users?

The company expressed the features would be available on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with its M1 chip and latest versions. iPhone Mirroring on MacOS Sequoia lets the phone’s screen be considered and interacted with on Mac computers. “We are devoted to collaborating with the European Commission in an endeavour to find a solution that would enable us to deliver these features to our EU customers without compromising their safety,” Apple’s statement read.

Apple made a fact to repeatedly pledge that its new AI features will be private. In early June, chief executive Tim Cook pledged that its features would “be grounded in your contexts like your routine, your connections, your communications and more”.

Beth Malcolm

Beth Malcolm is Scottish based Journalist at Heriot-Watt University studying French and British Sign Language. She is originally from the north west of England but is living in Edinburgh to complete her studies.