Rituals Open; A New Upscale Location In Victoria Square

credit:: retail-focus

London (Parliament Politics Magazine) Rituals, a beauty and wellness brand, “marks an exciting time for the brand in growing its retail presence across the United Kingdom and Ireland” with the launch of its new premium shop in Belfast. Customers can discover new Rituals offerings, including a Hair Temple, World of Sleep, a skincare consultation station, and an assortment of the premium House of Rituals collection at the company’s largest store in the UK, a new boutique in Victoria Square. These are only available in the UK at the Battersea Power Station premium store in London.

Niki Schilling Expands Stores In The UK And Ireland

Rituals’ head of innovation and sustainability, Niki Schilling, disclosed in an interview with Northern Ireland World that the company has grand ambitions to establish many additional Rituals stores in the UK and Ireland in 2024.

“We have been in this city for 15 years, and we thought that now was the appropriate moment to create our largest UK store in Belfast with an enhanced premium format. Giving our clients a more upscale shopping experience and inviting new customers to embark on a new path toward personal health.

“A Hair Temple in the new store allows customers to design opulent, custom hair care items. A skincare consultation station within the store provides consumers with advice on how to get healthier, more radiant skin. In order to assist our clients in unwinding, relaxing, and getting a good night’s sleep, the store’s World of Sleep is also created to provide refined elegance with our new premium home and lifestyle collections. 

With this launch, the brand is entering an exciting phase of expansion as we increase our retail presence throughout the UK and Ireland. Niki disclosed that the brand’s opulent foamy shower gels are among the most well-liked Rituals items in Northern Ireland, available at the Belfast, Ballymena, and Londonderry locations. 

They’re ideal as a present for a loved one to improve their self-care regimen or as an everyday need. The gel, which was made using a special gel-to-foam technology, turns into a rich, smooth foam that provides excellent hydration. The foamy shower gels from The Ritual of Sakura, The Ritual of Karma, and The Ritual of Ayurveda are selling like crazy in our Northern Ireland outlets, the spokesperson stated.

Gift sets have been quite popular in the lead-up to Christmas. Local customers particularly like the sets from Rituals’ other collections, The Ritual of Sakura, The Ritual of Ayurveda, and Homme gift packages. Niki thought the company needed to adapt to the shifting requirements of its clientele. We observe a shift in our clients’ expectations. As a company, we pay close attention to our clients’ needs and desires, particularly regarding sustainability. Over the past few years, sustainability has gained popularity, and we observe that both our new and existing consumers consider this when making decisions. The customer is becoming increasingly conscious of the fact that planet B does not exist. Our wide range of refill alternatives is highly well-liked.

As a business and person, Rituals place a high value on sustainability. It is among the keystones of our innovation process that matters the most. Our brand has always been centered around sustainability. Wellbeing is the central theme of rituals, and we place equal importance on individual and environmental well-being. We’re committed to doing good deeds in addition to making people feel good. For us, sustainability encompasses our production methods and our personal and professional conduct.

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This is also the reason we believe that the B Corp Certification is the only evaluation that looks at every aspect of the company, from how we interact with consumers and staff to how we make decisions and take the environment into account when developing new products. 

Sustainability is critical for all living things, not just the earth. In the modern world, it is more crucial than ever for businesses to accept accountability for their environmental effects and take steps to mitigate climate change. The company’s short-term objectives include that by 2025, every one of its products will be recyclable, refillable and composed of recycled materials. It plans to achieve zero waste packaging by 2025 and creates recyclable, reused, or recycled material packets for every product.

Beth Malcolm

Beth Malcolm is Scottish based Journalist at Heriot-Watt University studying French and British Sign Language. She is originally from the north west of England but is living in Edinburgh to complete her studies.