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Jeans

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It’s jean a long time: how denim became a beer-garden staple

Last year was not a good one for denim. The pandemic catalysed an era of elasticated waists meaning jeans were relegated to the annals of pre-pandemic fashion. Sales tanked. Levi’s announced plans to cut 15% of its workforce. True Religion, Lucky Brand and

by The Editor
April 14, 2021
Culture & Society

Stomachs in? Return of low-rise jeans leads to social media flare-up

One of the most polarising fashions from the 2000s is making a return: the low-rise, stomach revealing jeans. Models Hailey Bieber and Bella Hadid have been seen in the style and, according to Digitalloft.co.uk, online searches have increased by 73% in the past 12 months. The trend

by The Editor
April 8, 2021
Culture & Society

So Long, Skinny Jeans! Stars Are Rocking Big, Baggy Denim

There are few garments as polarizing as the skinny jean. On TikTok, Gen Z is saying that pin-thin denim is officially out of style—yet many millennials, who grew up with the trend in the aughts, still have a strong love for them. Personally, I am reminded

by The Editor
April 2, 2021

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