Wandsworth (Parliament Politics Magazine) – Young’s pub reports double-digit revenue increase over the Christmas and New Year’s holidays, following Fuller’s and Mitchells & Butlers pubs.
After the capital’s diners and drinkers enjoyed the holiday season in style, London pub company Young’s emerged as the third big player in the industry this week to announce double-digit revenue growth over Christmas and new year events.
What initiatives were taken by Young’s to boost their sales?
Young’s Pub Group has implemented a number of specific initiatives to boost sales during the festive season. According to the Ceo of Young’s pub, Simon, the pub has resulted in a notable performance in the weeks leading up to January 13, 2025.
They introduced Christmas menus in the pub created by the head chef to enhance the festive dining experience. These menus feature traditional festival dishes. This attracts customers who are looking for festive food.
The company focuses on creating an inviting environment that is conducive to socializing. This includes festive decorations and themed activities. This focus on the environment should encourage increased patronage during the busy holiday season.
Young’s pub took advantage of important celebration days such as Christmas Eve, Christmas Day and Boxing Day. Like-for-like sales increased 10.5% during these key periods. There is a tendency to hold promotions and special events to attract customers on these high traffic days.
The acquisition of City Pub Group adds around 50 pubs to Young’s portfolio, expanding its reach and customer base. This strategic move not only increases overall revenue, but it also allows it to offer more venues for festive gatherings.
The company has recently invested in the refurbishment of several pubs. which improves customer satisfaction and costs. Improved amenities and aesthetics contribute to an overall better customer experience.
By organizing community events and promoting local participation through social media campaigns, Young’s is able to attract more visitors looking for festival activities within their neighborhood.
What are the sale results of the Wandsworth based Young’s pub?
The 194-year-old pub operator from Wandsworth reported that it had done “exceptionally well” in the 15 weeks leading up to January 13.
Young’s Pub Group posted strong results during the festive period by driving sales to increase significantly and strengthening the company’s position as a key player in the pub industry. In the five weeks before January 13, 2025, Young’s total earnings were 30.4% compared to the same period, a notable % increase in the previous year.
Sales also rose 11.6%, demonstrating high consumer spending and engagement over the holiday season.
According to their analysis, sales on major holidays, including Boxing Day, Christmas Day, and Christmas Eve rose 10.5% annually. During this time the company had the highest daily sales in history.
The strong performance was further boosted by Young’s £162 million acquisition of City Pub Group in late 2023, which added another 50 pubs to the portfolio. This strategic move has increased its overall revenue and market presence.
Youngs’ stock increased 3.6% after these encouraging findings were revealed, indicating that investors were confident in the company’s performance and prospects going forward.
Strong sales over the festive period position Young’s as a major player in the pub sector, showing flexibility and adaptability to economic pressures.
CEO Simon Dodd, said: “We are very pleased with our excellent trading over the festive period, which reflects the rigorous planning, commitment and enthusiasm of our teams across the business.
“We continued to break sales records across the period, delivering some of the highest daily sales in Young’s history. Our recent pub investments performed exceptionally well across the period.
“Looking ahead, whilst we remain mindful of the headwinds facing consumers and the wider issues that our industry will encounter from the increase in both National Insurance contributions and National Living Wage, our business is in great shape, and we continue to be optimistic about the year ahead.”
Young’s impressive sales figures come after rival London pub chain Fuller’s saw a 10.2% increase in sales, while Mitchells & Butlers, which owns All Bar One, Harvester, and Toby Carvery, saw a 10.4% increase.