Boris Johnson’s Chief Adviser Provides Harsh Evaluation of Rishi Sunak’s Election Prospects

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London (Parliament Politics Maganize) – Lee Cain, who operated as No10 Director of Communications when Boris Johnson was PM, said the Conservatives are in for a ‘pretty heavy defeat’ as Rishi Sunak struggles

One of Boris Johnson’s former advisers has cautioned there is little Rishi Sunak can do to avoid getting kicked out of Downing Street at the election.

Lee Cain, who functioned as No10 Director of Communications, stated the Conservatives are in for a “pretty heavy defeat.” The PR guru who now operates his own firm, Charlesbye Strategy, expressed the PM had failed to improve a tricky situation.

Questioned if Mr. Sunak would lose his party’s seats in the so-called Red Wall, he described Times Radio: “I think the problem for the Tory Party is far more significant than a particular demographic. If anyone who sat in as many focus groups and such as I have over the last year or so will tell you that the country just wants change.

“I think Rishi Sunak inherited a challenging task after the sort of Liz Truss era and the end of Boris’s era. But he certainly hasn’t improved the situation. And I think, fundamentally, the Tory Party is in for a pretty heavy defeat at the next election. And at this point, I don’t think there’s a huge amount that can be done to turn the tide, so I would expect a pretty large Labour majority.”

Moreover, Mr. Cain said he believed it would be improbable that Mr Johnson could defeat Keir Starmer

“Boris is undoubtedly a formidable campaigner, but I think if you’re looking to lead your party into an election, you first have to remain in office,” he said. “Character is destiny, I think sometimes. And I think, I mean, Boris will probably admit himself, he probably let himself down in some areas. But he’s an incredibly talented politician, a great campaigner, and I’m sure he’s still got plenty more to offer.”

On the other hand, The latest polling indicates Mr. Starmer remains more popular with the public than Mr. Sunak and persists to be seen as having a better understanding of the country’s problems. The survey by Ipsos reveals 30% of voters view the Labour leader favorably, a two-point increase since January, while his unfavorable rating remained unchanged at 41%.

Meanwhile, PM Rishi Sunak’s favourability has fallen four points to 20%, and 54% see him unfavorably. When questioned about various character traits, Sir Keir Starmer was well ahead of the Prime Minister on understanding the problems facing Britain, with 47% expressing this is the case for the leader of the Opposition and 27% saying the same for Rishi Sunak.

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Mr. Starmer also carried similar leads over the prime minister when voters were asked who was in touch with ordinary people who had a plan to improve the country and when they were questioned on leadership qualities.

Daniele Naddei

Daniele Naddei is a journalist at Parliament News covering European affairs, was born in Naples on April 8, 1991. He also serves as the Director of the CentroSud24 newspaper. During the period from 2010 to 2013, Naddei completed an internship at the esteemed local radio station Radio Club 91. Subsequently, he became the author of a weekly magazine published by the Italian Volleyball Federation of Campania (FIPAV Campania), which led to his registration in the professional order of Journalists of Campania in early 2014, listed under publicists. From 2013 to 2018, he worked as a freelance photojournalist and cameraman for external services for Rai and various local entities, including TeleCapri, CapriEvent, and TLA. Additionally, between 2014 and 2017, Naddei collaborated full-time with various newspapers in Campania, both in print and online. During this period, he also resumed his role as Editor-in-Chief at Radio Club 91.
Naddei is actively involved as a press officer for several companies and is responsible for editing cultural and social events in the city through his association with the Medea Fattoria Sociale. This experience continued until 2021. Throughout these years, he hosted or collaborated on football sports programs for various local broadcasters, including TLA, TvLuna, TeleCapri, Radio Stonata, Radio Amore, and Radio Antenna Uno.
From 2016 to 2018, Naddei was employed as an editor at newspapers of national interest within the circuit, including Internazionale24, Salute24, and OggiScuola. Since 2019, Naddei has been one of the creators of the Rabona television program "Calcio è Passione," which has been broadcast on TeleCapri Sport since 2023.