Harrow (Parliament Politics Magazine) – Harrow’s iconic Wealdstone Raider makes a surprise appearance in a new viral itsu advert, delighting fans with his trademark humor and unexpected cameo.
The Harrow native Gordon Hill, popularly known as The Wealdstone Raider, rose to popularity in 2014 when a football touchline incident was transformed into the meme
“You want some? I’ll give it ya.”
He became well-known and one of the most recognizable online characters in the UK as a result of the clip.
Gordon and Itsu have now collaborated on a humorous parody of the viral moment, replacing his original phrase with the following:
“Do you want dim sum? We’ll give it ya!”
Gordon appears in the commercial wearing the same brown leather jacket as he wore in the original clip.
The campaign has become the most successful post ever on social media, with over 8 million views in less than a day, including 4 million on TikTok.
Misha Metcalfe, Brand Director at itsu [grocery] said:
“We’re delighted to be linking up with the Wealdstone Raider and this time, instead of dishing out his infamous banter from the touchline, he’s dishing out delicious dim sum. It was an opportunity too great to miss.”
Jack Colchester, Founder and Head of Insight at Block Report, added:
“While everyone obsesses over the latest TikTok meme or brainrot trend, at Block Report we sometimes like to focus on the things that never change. Some people (Wealdstone Raider) or things (like seagulls) just refuse to disappear, surfacing repeatedly in our Engines of Culture tool. They don’t just go viral but transcend time itself.”
What significance does Whitehawk FC hold in the meme’s history?
Whitehawk FC holds significance in the history of the Wealdstone Raider meme because the original viral video that made Gordon Hill famous was filmed at Whitehawk’s home ground, The Enclosed Ground, in Brighton. The video captured Hill heckling fans during a match between Wealdstone FC and Whitehawk FC in March 2013.
The location is notable because The Enclosed Ground is a small, non-league football stadium with a steeply sloped pitch, deeply rooted in the local working-class community of Whitehawk, a suburb of Brighton.
The club itself has a long-standing history dating back to its founding in 1945, and it is well known for its passionate fans called the Whitehawk Ultras, who advocate against racism and promote community togetherness.