Pitti Bimbo Begins In Florence Today

The 96th edition of Pitti Bimbo kicks off today at the Fortezza da Basso in Florence. The event, on the agenda until Friday 20 January, offers the collections of 230 brands, of which 70 percent from abroad. All the brands taking part in Pitti Bimbo 96 at the Fortezza da Basso are also present on the Pitti Connect digital platform.

Pitti Bimbo Offers The Collections of 230 Brands, 70% of Which Come From Abroad

The buyers who have confirmed their presence at Pitti include Abc (Lebanon), Agiemme (Italy), Aishti (Lebanon), Al Garawi (Saudi Arabia), Al Girotondo (Italy), Al Tayer (United Arab Emirates), Anna Pops (Belgium), August Pfueller (Germany), Barbara Frères (Germany), Bosco di Ciliegi (Russia), Carrousel Kids (Austria), Childrensalon (UK), Childslay’s (UK), Coin (Italy), El Corte Ingles (Spain), Fenwick (UK), Galeries Lafayette (France), Giglio Bagnara (Italy), Harrods (UK), Harvey Nichols (Qatar), Harvey Nichols (UK), Julian Fashion (Italy), Le Bon Marchè (France), Level Shoes (United Arab Emirates), Linders Kids (Sweden), Little Rags and Riches (United States), Luisaviaroma (Italy), Margo (Russia), Martine Barneklaer (Norway), Miss Baby Asselta (Italy) , Modes (Italy), Nook (Switzerland), Ounass (United Arab Emirates), Peter Pan (Italy), Rinascente (Italy), Rubaiyat (United Arab Emirates), Selfridges (United Kingdom), Siola (Italy), Strolz (Austria).

Pittiway is the new theme of the Pitti Immagine winter exhibitions. “Pittiway underlines the many choices that we are led to evaluate in order to get out of the complicated global traffic jam”, underlined Agostino Poletto, general manager of Pitti Immagine. “In this difficult, but also creative, innovative, different moment, the Pitti Immagine exhibitions will be a compass to define new directions, hypothesize routes, consider choices and then start again. In the Fortezza there will be lines, arrows, curves, inversions on which to surf to go fast. Sometimes contradictory signage that demonstrates an inexhaustible energy: the same that leads to new directions and, still all possible, of the future”.

This edition of the fair marks the return of Monnalisa, which is now on show inside the Fortezza da Basso. Rossignol will launch the 2023-24 junior lifestyle collection.

Among the companies participating in this edition, among new names, debuts and returns to the show, there are reference brands of international kidswear such as American Vintage, Blanc Athens, Coconudina, Cream Eyewear, Dili Best Natural by Picci, Dream it, Esther, Hey Dude, Izipizi, Nikola Royal Family, Nikolia, Farway Milano, Gensami, Grech & Co., Hucklebones, Kimini, Kocca Girls, Latitta, Levv, Lullabi, Makié, Marea Kids, MarMar Copenhagen, Michi Home Linen, Mila Christina, Nath Kids, Nenalife Kid Care, newness, Pony, Prairie Saint Petersburg, Rossignol, Story Loris, Suns Boards, The Little Blazer Company, The Sunday Collective, Tocoto Vintage, Wooly Organic.

The Want to be gree section returns to the show to offer a 360-degree exploration of the ethical and eco-responsible issues that increasingly involve fashion, especially that designed for children.

Among the novelties, the city of kind children, three days of workshops, events and meetings involving the city.

“For the first time Pitti Bimbo leaves the Fortress with a program of workshops, guided tours, meetings involving the ‘magic’ places of Florence. Three days in which the city will also become The city of kind children. A creative, fun, extraordinary to play and to learn that will come alive during Pitti Bimbo to think about the new collections, but not only”, explained the organizers.

This article is originally published on fashionunited.it