Last year was not a good one for denim. The pandemic catalysed an era of elasticated waists meaning jeans were relegated to the annals of pre-pandemic fashion. Sales tanked. Levi’s announced plans to cut 15% of its workforce. True Religion, Lucky Brand and
One of the most polarising fashions from the 2000s is making a return: the low-rise, stomach revealing jeans. Models Hailey Bieber and Bella Hadid have been seen in the style and, according to Digitalloft.co.uk, online searches have increased by 73% in the past 12 months. The trend
There are few garments as polarizing as the skinny jean. On TikTok, Gen Z is saying that pin-thin denim is officially out of style—yet many millennials, who grew up with the trend in the aughts, still have a strong love for them. Personally, I am reminded
